Fractional Sales & Growth Executive
COACH
EXECUTIVES.
GROW BRANDS.
Serial entrepreneur. 4 exits. 15+ years scaling founder-led businesses from early-stage to multimillion-dollar revenue. I embed into your organization as a growth partner — building the strategy, the team, and the systems that drive real revenue.
About Woody
I'VE BUILT IT.
SCALED IT.
EXITED IT.
As a US Coast Guard veteran and serial entrepreneur, I've navigated the full spectrum of what it takes to build businesses that actually scale — from zero to $10M in three years, 18 retail locations, venture raises across multiple channels, and four successful exits.
I've led sales and marketing teams to consistent 20%+ annual revenue growth, closed seven-figure enterprise contracts, built and exited a nationwide campsite booking platform serving 800+ properties, tokenized a real-world asset with 900+ ICO backers, and am currently driving 28% YoY growth as CRO at GTU.
I work with a small number of clients at a time — no more than 5 — because this isn't a course or a playbook. It's me, embedded in your business, accountable to your growth.
Paths to Elevation
TWO WAYS TO WORK
WITH ME
I keep my client roster intentionally small. Every engagement gets my full attention, my network, and my accountability.
Growth Coaching
Unlock your untapped potential
Weekly strategy sessions with you and your executive leadership. I help you build the marketing and sales strategy, connect you to the right lead generation services and sales talent, and hold you accountable to the numbers.
Fractional Growth Executive
Fill your leadership gap: CGO, CRO, or CSO
I lead and manage your sales team directly. I'm accountable to the overall growth of your organization — embedded as your Chief Growth Officer, building the strategy and executing it alongside your team.
The Math
A full-time Chief Revenue Officer costs $180K base + $54K benefits + $25K recruiting = $259K/year before they start.
EVERY ENGAGEMENT
YOUR GROWTH OS.
POWERED BY DATA.
Every client engagement is powered by GrowArmy — the operating framework I'm building for $1M–$50M businesses. It replaces gut instinct and manual scorecards with live data from your CRM, QuickBooks, and Google Analytics, then layers AI-inspired intelligence to guide execution.
My Edge
WHAT I BRING TO
YOUR ORGANIZATION
Pipeline That Converts
32% revenue growth at C2, 28% YoY at GTU, multiple seven-figure enterprise contracts. I build structured pipelines — from ICP definition to outreach cadence to close — that produce repeatable revenue.
ICP & Outreach Strategy
Vague targeting kills conversion. I define your ideal customer profile with precision, then build personalized outreach sequences that cut through the noise and assist your organization with building new client relationships.
Account Elevation
I identify your highest-value accounts and build deliberate expansion strategies — multi-threading relationships, increasing contract value, and turning single-product customers into long-term partners.
Partner Channel Development
Some of the best revenue doesn't come from direct sales. I build and activate partner channels — referral networks, agency relationships, and strategic alliances — that generate qualified pipeline at scale.
Growth Operating System
Strategy without a system is noise. I implement the GrowArmy Growth OS — live KPIs, weekly accountability rhythms, and forecasting dashboards that keep every level of the org aligned to the number.
Sales Team Leadership
I recruit, onboard, and coach high-performing sales teams from my network. As Fractional Growth Executive, I run the team — setting quotas, running pipeline reviews, and holding reps accountable to results.
Proven Results
RESULTS THAT
SPEAK FOR THEMSELVES
On behalf of our entire team, we are grateful for your coaching and leadership. Your bold goal setting, driving to a plan, and creative problem-solving have made an indelible impression on our business.
It's been great working with you and building an operational foundation together that can scale and provide clear and genuine value to our clients and teammates. I'm looking forward to continuing to learn, be challenged, and make a positive impact.
Your Ascent Starts Now
READY TO GROW
WITHOUT LIMITS?
I work with a small number of clients at a time. If you're a founder or operator running a $1M–$15M business and you're serious about growth, let's talk. No pitch deck. No free audit. Just a real conversation about your business.
Quarterly engagements · Profit share available · Limited availability